What is Perfect Vision?

What is Perfect Vision?

It’s generally assumed that “20/20” is perfect vision, but what does this mean? Visual acuity is the term used to describe the sharpness of your vision. When doctors do a visual acuity test, they have you view something (usually the Snellen eye chart of letters) from...

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Building a Fan Base for Sports Eyewear

Building a Fan Base for Sports Eyewear

Professional basketball player LeBron James was wearing protective eyewear when the Cleveland Cavaliers played against the Washington Wizards last year. He had injured his eye, incurring a corneal abrasion, in a previous game. What started as a great example to...

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How to Clean Your Eyeglasses

How to Clean Your Eyeglasses

If eye care professionals cringe when they see you clean your eyeglasses, and your lenses don’t last long before they are scratched, then it’s probably time to update your eyeglass cleaning habits! To make sure your lenses stay clear and crisp as long as possible,...

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Reduce Exposure to Blue Light, Inside and Out

Reduce Exposure to Blue Light, Inside and Out

Risks of blue light exposure have become a topic of discussion in recent years. More eyecare professionals and scientists are studying the effects of blue light to assess the effects of relying on blue light for so much of our lighting. It’s hard to say for sure how...

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Don’t Forget UV Protection this Winter

Don’t Forget UV Protection this Winter

Most people think of sunglasses as summer gear, but in some ways it’s even more important to wear sunglasses in certain winter conditions than in the warm summer months. Thanks to public awareness campaigns about the risks of skin cancer, more people are aware that UV...

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Eating Well for Eye Health

Eating Well for Eye Health

Everyone wants to know how eating can affect the ways our bodies function. Maybe it’s because we want even more reasons to eat healthy, or because more of us want natural ways to lower our risk for diseases and deficiencies, but the good news is that you can easily...

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Photochromic Lenses

Photochromic Lenses

Lenses that darken automatically when exposed to various levels of light are called photochromic or light-adaptive lenses. This technology was discovered in the 1960s, but it didn’t really catch on until the 1990s. The convenience of photochromic lenses is huge:...

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Healthy Vision is More than 20/20

Healthy Vision is More than 20/20

Taking care of your eyes includes more than going to a yearly exam and wearing an up-to-date prescription. Although both are certainly important, there are many more things you can (and should) do to make sure you’re preventing eye problems and protecting your vision....

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Contact Lenses – Just the Facts

Contact Lenses – Just the Facts

Although it’s unlikely that demand for traditional glasses will ever disappear altogether (after all, they’re stylish, comfortable, and convenient), contact lenses have been popular for decades and continue to be a great choice for eyewear. From typical prescription...

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Why is my eye twitching?

Why is my eye twitching?

Probably everyone has had that feeling: ahh, my eye is twitching. You never know how to make it stop, how long it will keep going, or why it’s happening. The truth is that eyelid and eye twitching and spasms are pretty common, and no cause for alarm, but still...

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